Media-independent data storage

InterRed TXML is a typographic output format and innovative extension of XML developed by InterRed and used on a day-to-day basis by our clients. This allows all content to be stored in a truly media-neutral form so that it can be made available for publication on other output channels (websites, apps or the next generation of media).

Further Recommendations

Apotheken Umschau: Print and digital with the InterRed editorial system

Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the approximately 80 health editors and the successful relaunch of the website, InterRed is also used for the print production of Apotheken Umschau.

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Databases: Linking to existing databases

InterRed is based on an encapsulated database. All required operations are administrated via the InterRed user interface.

CHIP Online: InterRed content management system for working from home

For almost 20 years, Germany's largest technology and consumer portal CHIP Online has been using the InterRed content management system. Thanks to the decentralised and browser-based solution, the majority of employees are now producing content outside of the office due to the current situation – quickly, reliably and with the same performance as before.

DIE WELT and WELT am SONNTAG opt for the InterRed editorial system

Axel Springer SE has once again opted for the InterRed editorial system. Both the daily newspaper DIE WELT and the weekly newspaper WELT am SONNTAG are to be produced with the InterRed editorial system in the future. Automation of production processes with the InterRed SmartPaper solution is planned for the daily newspaper.

taz.die tageszeitung completes conversion to the central editorial system InterRed

With the introduction of the InterRed multi-channel publishing system, the national tageszeitung newspaper is supporting the merger of classic newspaper production with the demands of digital content production and distribution. The transition to a unified content management system was successfully completed in late summer 2015.

Motor Presse Stuttgart relies on InterRed CMS across the company

Motor Presse Stuttgart has decided to use the InterRed web content management system company-wide. In the future, the media company will rely on the future-proof, browser-based CMS for all of its online presences. The CMS already forms the basis for websites such as auto-motor-und-sport.de or womenshealth.de (Motor Presse Hearst). As a result, InterRed will supply content to over 11 million unique users of digital offerings in the future. The websites flugrevue.de and aerokurier.de have now been

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