InterRed AppPublishing: Future-proof apps and e-papers for smartphones and tablets

In contrast to conventional app publishing solutions, the InterRed approach offers a varied mix of magazine/newspaper and news content and thus a complete, digital brand experience for recipients.

These native apps for iOS and Android can integrate e-papers, image galleries, videos, audio/podcasts and interactive areas such as your own or external websites via webview. A wide variety of monetization models are supported at the same time.

The app as a "brand experience"

This brand experience replaces the otherwise familiar one-to-one reproduction of a print newspaper or magazine in the digital realm. As a digital magazine or digital newspaper, the apps created with InterRed AppPublishing offer users clear added value.

The published issues can be purchased in a dedicated kiosk or read free of charge as part of a subscription. A mix of free and paid articles within an issue based on the paywall concept is also easy to implement. Issues are offline-capable, enabling consumers to use them even if they no longer have online access after loading.

The option of offering e-papers is also integrated. All relevant e-paper functions are available, from an integrated kiosk, the integration of different regional editions / variants, brochures and supplements, an individually selectable touch-optimized PDF view (print layout) or reading mode view, the option of automatically downloading new editions, through to the integrated e-paper archive. The app also supports correct counting by the IVW, both for e-paper circulation and for online counting in the news section. Functions such as the automatic generation of issues from the print product, the publication of an early evening e-paper and the high added value in the enrichment of multimedia content such as videos, audio and image galleries also support content strategies such as "Digital First".

The news-oriented live section offers an attractive, configurable grid display that presents the content in a high-quality media format - intuitively and with a preview of the respective article or video. All these functionalities go far beyond the usual purchase of a pure e-paper edition. In contrast to print media, additional content such as news, audio and video elements, location-based services or functional gadgets expand the smartphone and tablet editions published with InterRed into real live experiences and thus create access to the daily, mobile brand experience. InterRed also offers pure web e-papers that do not require the installation of a separate app.