InterRed ContentHub

The InterRed ContentHub is the solution for planning, creating and managing content. As a digital asset management solution, users from all areas of the company work within a central, browser-based platform and complete their tasks and workflows on a standardized, technological basis. This includes all processes relating to content: Action and topic planning, content creation, content management, digital asset management, as well as communication and workflow management and modules from the fields of AI and data analytics.

The central content hub for all content, all assets

A central content hub is suitable as a shared communication platform for publishing houses and publishers (magazines, newspapers, e-papers, websites, social media, apps) as well as for departments such as marketing or corporate communications in companies in all sectors.

Content creators, editors, layout designers, newsroom employees, marketing or social media managers often spend a lot of time searching for the "right" assets. This includes texts, images, videos, but also documents, tables, flyers, translations of different languages, metadata, etc. Some of these are scattered across different systems (e.g. ERP, DAM, PIM, CRM, CMS, DMS, etc.). This makes searching for and finding information time-consuming. At the same time, tasks and workflows need to be coordinated, topics, campaigns and measures planned and projects implemented more efficiently.

The solution is a central content hub that brings all this information together. As a marketing resource management system, this data can be integrated both in the InterRed ContentHub itself and via connected and existing systems. InterRed thus offers the consolidation of all systems, data, content and processes and a media-neutral and future-proof administration. This enables multiple use and exploitation of content. New media and publications can be created from content, e.g. for websites, social media portals, print publications, apps or even e-papers. This can be done either directly from the InterRed ContentHub or optionally by forwarding it to the relevant third-party systems.

More than digital asset management: planning, creation, management, analysis.

As a digital asset management solution, the InterRed ContentHub not only stores all content in one system. It serves as the central technology and hub for all content planning, creation and management. Numerous modules and functions are integrated into the solution for this purpose.

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Planning of measures and topics

With the integrated measure and topic planning, topics, campaigns, measures and tasks can be planned for a department, a complete editorial team or for the entire company. This means that all types of content can be planned in InterRed, from the beginning, such as collecting initial ideas, through to the output of finished content to the relevant media channels.

Content creation and content management

The entire content creation and management process is integrated into the InterRed ContentHub. Thanks to media-neutral data management, content can be created and then used for different types of media, whether for print or digital channels.

An integrated WYSIWYG editor simplifies the content creation process, as do integrated tools for image and video editing. And functions such as the intelligent synchronization of content make multiple use, exploitation and potential changes child's play.

Digital asset management

The InterRed ContentHub is a complete digital asset management solution for the central management of all content assets, be it text, images, videos, audio files, documents, metadata or other content elements. Searching and finding the required assets within the integrated media database, for example, is greatly simplified by numerous options such as automatic tagging, extensive filter and search options and, for example, elements of image recognition from the AI sector.

Communication and workflow management

With its comprehensive business process management, InterRed integrates numerous functions for communication and workflow management. The options for configurable workflow stages enable automation and automatic notifications. This means that employees never lose sight of their versions and intermediate statuses of content to be processed, the respective responsibilities or deadlines. The integrated task management facilitates communication with each other and optimizes work on planned topics, articles, texts, images, videos and other content.

Artificial intelligence (AI) / data analytics: automation for digital, print and translations

Additional modules enhance the overall InterRed solution with further features with high added value. The seamless integration of artificial intelligence (AI) is supported by automated processes and extends across various digital platforms, print media and translations. This includes the creation of content (creation), the transformation of assets adapted to the specific channels (transformation) and the targeted selection and placement of content for various distribution channels (curation). This advanced technology not only enables automation in the digital sector (websites, social media, apps, etc.), but also the automatic generation of print products, including newspapers, magazines and e-papers.

InterRed's AI-based translation provides valuable support for multilingual workflows. This enables a global approach tailored to the target group, which strengthens customer loyalty and creates synergy effects on various levels. Regardless of whether it concerns complete publication media, individual articles, product descriptions, press releases or other content: The seamless integration of additional tools such as intelligent content synchronization (InterRed MediaSync) or business process management (comments, task, workflow and rights management) enables quick and uncomplicated adaptation processes as well as an interactive exchange for global markets.

The AI component of InterRed, InterRed ContentAgents, also independently and automatically recognizes people, products, companies and other entities and links them together via a semantic network. As a result, content "knows" about each other and provides users with helpful contextual information about content in the system at all times. Relevant recommendations of related content on your own online portals enable website visitors to interact more with your own content. And current topics and trends on external websites of other companies can also be recognized without human input. Finally, in conjunction with InterRed LiveReporting and the possibilities of web reporting (website statistics), all the advantages of data analysis are combined.