Future-proof web content management: the AI-based CMS InterRed.

The InterRed CMS integrates AI (artificial intelligence) and thus enables AI-based multi-channel publishing. The AI component, InterRed ContentAgents, is used for this purpose. The AI analyses, supports users and optimizes content for different channels, saving time and resources and automating tasks. This enables more efficient and targeted online publishing for companies.

To make the CMS InterRed easy to use, even for inexperienced users, users only see the areas assigned to them via rights and workflow. The interfaces are kept intuitive and function calls are limited to the necessary basic functions. Additional functions can be made visible if required. The main menu can be personalized in the arrangement of the elements. The widget technology used for this allows you to integrate your own external tools in addition to InterRed's own system functions. Depending on the rights settings, these can be widgets created by the customer or freely available.

As a central publishing tool, the InterRed content management system can be easily integrated into existing IT infrastructures. Various interfaces enable the effortless integration of data from existing applications, such as ERP, CRM or product databases. Regardless of whether a one-off migration from existing systems is required or permanent bidirectional communication with central company applications is to be set up - InterRed is always the right choice as a CMS. The seamless integration of InterRed products such as InterRed LiveReporting also enables simple operation from one overall system. This leads to extensive synergy effects.

Due to its structure, InterRed always grows with the requirements placed on it. Especially in publication-intensive high-load scenarios with high demands on scalability and performance, the CMS InterRed can fully exploit the advantages of its flexible architecture. In principle, the content management system delivers static HTML pages to the web server, with all the resulting advantages in terms of SEO, performance and failure tolerance.

Of course, the user does not have to do without dynamic content, such as search results or overview lists, as an effective combination of static and dynamic components can be configured for the respective requirements of a website. Access to dynamic content can in turn be "cached" in order to further minimize delivery times. There is also a solution if an editor needs to publish content or news immediately and directly: InterRed "Instant Publish" enables the immediate publication of certain sections "at the touch of a button".

The editorial system provides various mechanisms to offer maximum reliability and performance for applications ranging from simple information presentation to publication-intensive high-load portals.

Content can be easily reused thanks to clever linking inherent in the system. This is done without creating superfluous redundancies, both across portals and within a website for a wide variety of uses. For example, InterRed knows which content information of a content object should be displayed in the overview list, in the teaser or in the actual article.

In practice, these advantages consistently lead to time and cost savings and thus to process optimization, as the editorial team can focus on the content without having to worry about its presentation.

The CMS InterRed offers various supporting technologies to positively support new and future search engine ranking factors.

Currently, the topic of Google Core Web Vitals is of particular interest for search engine optimization. Google uses this to provide a uniform quality signal that reflects the user experience on the website. Website operators can thus use key figures to classify and evaluate the user experience of the website. Essentially, it is about the loading process of the page, the interactivity of the page and the visual stability of the page.

The following key figures belong to the Google Core Web Vitals.

• Largest Contentful Paint (LCP): This indicator measures the time it takes to load the main content of the page. The search engine specifies 2.5 seconds or faster as the ideal value.

• First Input Delay (FID): FID describes the amount of time from the user's first interaction with the page (e.g. clicking a button or clicking a link) to the moment the browser displays the response to that interaction.

• Cumulative Layout Shift (CLS): The CLS key figure measures the stability of the website layout and whether there are shifts in individual layout elements during use. Google has specified an ideal value of 0.1 or lower here.

Google's aim is to expand and supplement the indicators that make up the Core Web Vitals in the future. The values should not be static. If the user's expectations of the website experience change, search engines will adjust the indicators accordingly.

InterRed SEOPort offers further support in the area of SEO. This makes it easy to analyze and identify user interests and current trends. The InterRed ContentAgents (knowledge management), through semantic tracking of topics, e.g. in communities, and InterRed LiveReporting (web reporting), through the recognition of hotspots, work closely together. The result is comprehensive trend scouting, which enables user loyalty by setting and documenting trends at an early stage. The results obtained in this way are brought together in the InterRed content management system. The editor can work with this information and thus react optimally to user behavior. At the same time, he is supported in providing the necessary information and can prepare existing information in a target group-oriented manner.

InterRed also enables content to be published in social media such as Facebook, X (Twitter), YouTube, Instagram, etc.

Thanks to the features included in InterRed, social media managers (e.g. social media managers or editors) benefit from the many advantages of social media integration. This includes the intelligent synchronization of content between social networks (Facebook, YouTube, X (Twitter) etc.) and traditional channels such as online, print and app. This is made possible by the highly developed technology of InterRed MediaSync. This makes content creation and content management efficient. Thanks to AI support, existing content can be automatically transformed into social media posts.

In conjunction with topic and campaign planning, digital asset management and business process management, InterRed forms a comprehensive social media publishing platform.