InterRed Print: Editorial system for all channels

Print automation with AI is revolutionizing the way media companies create and distribute content. In an industry characterized by increasing cost pressure, the demand for individualized content, the need for fast production processes and high quality standards, AI-based automation offers the solution. InterRed SmartPaper is revolutionizing print production by redefining the production of newspapers, magazines, e-papers and other print layout-based output media with the help of artificial intelligence (AI).

The core challenges of the media industry, such as the increasing pressure to reduce costs while optimizing content and getting it to market quickly without compromising on quality, require innovative approaches. This is where InterRed SmartPaper comes in: An advanced solution that takes automated print production to the next level. It uses AI to create professional layouts for newspaper and magazine pages and finished editions in the shortest possible time. Content is automatically selected from existing assets such as online articles or agency reports according to predefined criteria (e.g. KPIs), adapted and converted into finished print products. This technology not only saves a considerable amount of time by reducing manual work in editorial and print preparation, but also leads to a significant reduction in costs and an increase in quality. At the same time, the typical look of the printed editions is retained. This is an enormous advantage, not least when it comes to the successful implementation of publishing strategies such as Digital First. The advantages of automated print production with AI are manifold. In addition to saving time and costs and improving quality, this technology also enables increased flexibility.

InterRed Print is a complete editorial system, from planning to capture, design and creation of production data. It manages content in a media-neutral and future-proof manner in a central content repository that users (editorial staff, authors, layout, advertisements) can access using standardized tools. It enables efficient and distributed teamwork thanks to browser-based operation, versioning and workflow and rights management. This shortens runtimes, reduces complexity and increases (data) quality. InterRed Print has integrated plug-ins for bidirectional communication with DTP software such as Adobe InDesign and Adobe InCopy, so that layout designers can continue to work with the tools they are familiar with or with InterRed itself.

It goes without saying that the InterRed editorial system can be seamlessly combined with the other systems in the InterRed complete solution. The resulting uniform tool for all requirements eliminates the need for interfaces and user training. As a result, operating costs can also be significantly reduced here. At the same time, production times are drastically reduced and quality is raised to a level unattainable without software. Both media-inherent multiple use and cross-media use, e.g. with the simultaneous use of InterRed Online, is child's play without any redundancies. If you also use the InterRed ContentAgents, which can recognize content correlations, additional sources are pointed out during topic planning, for example, and attention is drawn to redundant developments in different editorial departments. By researching your own content pool - for example for special issues - the reuse rate can be significantly increased again.

The seamless integration of ERP, advertising management, merchandise management and CRM systems enables the smooth production of magazines, newspapers, catalogs, marketing documents and annual reports. The service-oriented architecture (SOA) supports the integration of backend systems with synchronous or asynchronous data transfer. From issue planning, topic planning and page planning to the printed product, whether newspaper production, magazine production, app or website - InterRed delivers everything from one central system. The result: a unique and future-proof solution with significantly reduced project and operating costs and increased quality.

The central (editorial) control station is the page planning integrated in InterRed. It can be used to track and monitor the production steps from the placed article through individual pages to page spreads and issues, including deadline monitoring and approval mechanisms. Content and layout can be imported and edited either directly in InterRed or via integrated plug-ins for bidirectional communication with DTP software such as Adobe InDesign. The InterRed content management and editing system optimally supports the concepts of "content before layout" and "layout before content". All changes from the DTP are saved in InterRed's media-neutral database so that this refined data is available for reuse at any time. Sheet planning, as the control station, and the bidirectional interface to the two leading DTP programs, as the creative potential, interact to enable efficiently structured work with the highest possible level of creativity. Thanks to InterRed, a wide variety of classic print output forms are possible from a single system.

The InterRed editorial system is suitable for publishers and media companies (newspapers, magazines, journals, etc.) as well as for corporate publishing and content marketing (in-house newspapers, customer magazines, brochures, annual reports, catalogs, etc.). As a standardized tool that serves and manages all media, the integrated overall solution from InterRed can be used for all output channels as well as for individual output channels. This means that InterRed customers are not tied to a specific "first" strategy, but can decide for each individual piece of content whether it should be used "digital first", "print first", "mobile first", etc.