InterRed LiveReporting: Web reporting in real time

There is a large selection of analysis and reporting tools for websites. They all collect vast amounts of statistical data and present it in a more or less appealing way. Such systems are very useful in professional marketing and for general assessments and have become indispensable.

But what do you do with the data? The results of conventional systems have to be manually evaluated and processed for further use in manual steps. Only rudimentary data is exchanged with content management systems and users work with two different applications.

InterRed LiveReporting, on the other hand, is a reporting tool that is seamlessly integrated into the InterRed Online or InterRed Enterprise content management system. It can provide the required information where the content is entered and changed. The tool also understands exactly which content was viewed or clicked on where and how often, and which "path" was taken. InterRed LiveReporting can use this data, for example, to automatically create top lists and display them on the websites (e.g. "most read articles", "most popular products" etc.). In addition, the integrated solution of InterRed Online and InterRed LiveReporting offers the possibility of intelligently analyzing and displaying content.

Immediate success monitoring

In the traditional sense, the success of a website is measured by the number of visitors, the number of page views and the length of stay, in short: "user tracking". It is therefore important to recognize these success factors at an early stage and to optimize the online presence accordingly.

InterRed LiveReporting is a reporting module that is seamlessly integrated into the InterRed Online content management system. It can provide the required information where the content is recorded and changed.

Thanks to a unique aggregation process, InterRed LiveReporting makes all information available in real time - even in extreme load situations.

For example, InterRed LiveReporting's web analytics allow you to see live and immediately whether a published article has been accepted by website visitors as expected. Without any detours and directly from the content management system. This is where InterRed Online and InterRed LiveReporting have a decisive advantage as team players with a common technological basis.

The advantage over other reporting systems becomes even clearer when it comes to populating overview pages.

Distinguishing the essential from the important

Websites with overloaded home pages demonstrate the challenge that a lot of information is important, but only a limited amount can find its way to the visitor. The selection of prominently displayed information is crucial to the success of a website.

With the combination of InterRed Online and InterRed LiveReporting, you can at a glance

• learn from the past
  

• monitor current events
  

• plan the future successfully
  

Because you can see at a glance when and where teasers (or banners) were and are used to draw attention to articles. The effects of each change are directly visible. This makes decisions based on uncertain assumptions a thing of the past.

More benefit with the same content

The IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V.) audited call-up figures of our customers' websites prove time and again that the success of a website also depends on the technology used. Proven, disproportionately high growth rates after the introduction of InterRed systems speak for the successful combination of InterRed Online and InterRed LiveReporting.