InterRed ContentHub

InterRed ContentHub: the content marketing software

With the InterRed ContentHub, you can plan the entire customer journey and your entire content marketing - from the initial idea to the playout of the finished content in the relevant communication channels. The InterRed ContentHub is the central, shared communication platform for all content production steps. Regardless of whether employees are entrusted with the coordination of workflows, the creation of texts, the design and layout, the delivery of image material or other tasks: The hub of the entire content marketing life cycle is the InterRed ContentHub.

For marketing, sales, corporate communications, PR, communications center, newsroom and across departments

The InterRed ContentHub is the management and creation platform for curated content, branded content, social media content, user-generated content and digital assets in the form of texts, videos, images, music, podcasts and much more. As a central point of contact and marketing tool for the overview, planning, creation and analysis of all assets, users receive orientation, overview and control over all content and manage the interactions and experiences of interested parties and customers with the information about a company, a brand, an idea. Content tailoring takes place in the InterRed ContentHub. It is adapted to accompany and guide prospects and customers. As software, the ContentHub forms the basis for the management of touchpoints and the technological foundation for the entire content marketing process.

Digital Experience Platform (DXP)

As a digital experience platform, the InterRed ContentHub captures and manages content at a central point, regardless of the output channel. Thanks to media-neutral storage, this content is also available for use in all channels at a later date. The current status of an asset can be retrieved at any time and, if desired, automatically distributed to predefined recipients. After a defined period of time in which a user is no longer logged into ContentHub, their first and last names are automatically replaced by initials at all points in the system. In this way, our software supports compliance with data protection in the context of the current EU GDPR.

Once content has been entered into the system, it is available for efficient and fast further use and reuse. The targeted output forms are versatile. Transferring content for other output channels is extremely simple.

Once in the Content Hub, content can be transferred (partially) automatically to social media, apps, websites, corporate blogs, print publications or other publication layers thanks to media-independent storage. However, all content is also available at any time for internal research by your own employees.

What the ContentHub offers

Planning of measures and topics

The planning of measures and topics in the InterRed ContentHub accompanies the entire process of content marketing and content creation - from the collection of initial ideas to the time and content management of the content through to the playout and reuse in the desired publication forms. This means that product cycles can be reliably planned and monitored. At all times, users have an overview of the current stage of a campaign and when certain milestones must be reached. This is where the planning and optimization of the direction of communication takes place.

Content creation and content management

The InterRed ContentHub serves as a central content management system for the creation, administration and subsequent publication of content. Be it media-neutral data storage, integrated image and video editing or intelligent synchronization of content via InterRed MediaSync: InterRed not only provides the technical basis for conveniently capturing and centrally managing all the content created by a company, but also the possibility of making it available to the respective reader in the desired format in order to strengthen corporate identity and standardize brand management. Regardless of whether you want to optimize editorial processes or integrate them to strengthen your corporate identity, you can always be sure that with InterRed you have found a solution that is the ideal product for converging your content channels thanks to its many years of experience in both industry and the publishing world.

Digital Asset Management (DAM)

The InterRed ContentHub is a comprehensive tool that manages and organizes assets of all kinds, be it texts, images, videos, audio files, documents, etc., including metadata. Depending on their respective roles and rights, InterRed users have access to media content in the integrated media database in order to edit and use it for various content marketing purposes and to retrieve a wide range of information and metadata. Usage reports and notes provide users with information on how, where and how often an asset has already been used or whether it may still be used. In addition to the existing automatic distribution and publication mechanisms, configurable routines can also be set in the system to ensure that, for example, an asset for which usage rights no longer exist is removed from circulation semi-automatically.

Communication and workflow management

The system can create reminders in the form of tasks or e-mails to monitor compliance with defined deadlines in content marketing. These can also be created for individually defined substitutes for employees if a deadline is at risk. The configurable workflow automation can also be used, for example, to automatically plan the distribution of content down to the minute. This also includes, for example, the predefined going live of online content or the timely transfer of files to a print service provider. Tasks, e.g. for the delivery of assets in various forms, can be assigned to employees or external parties, with automated reminder emails if required. External content is imported directly into the system with the help of structured content capture by the InterRed ContentCollector, whether via web forms, emails or the standalone InterRed ContentCollector app. As a result, internal correction workflows can be triggered automatically, for example by automatically creating tasks or setting workflow stages. In addition, email notifications can be set up for responsible employees to inform them about the timely delivery (or non-timely delivery) of content.

Artificial intelligence (AI): Automation for digital, print and translations

Integrated artificial intelligence provides support through automation and extends across digital platforms, print media and translations. This includes the generation of content (creation), the conversion of assets adapted to the respective channels (transformation) and the targeted selection and placement of content for different distribution channels (curation). This technology not only enables automation in the digital sector (websites, social media, apps, etc.), but also the automatic creation of print products, including newspapers, magazines and e-papers.

InterRed's AI-powered translation provides valuable support for multilingual workflows. This enables a global, target group-specific approach, which strengthens customer loyalty and creates synergy effects at various levels. Whether it concerns entire publication media, individual articles, product descriptions, press releases or other content, the integration of additional tools such as intelligent content synchronization (InterRed MediaSync) or business process management (comments, task, workflow and rights management) means that change processes and interactive exchange for global markets can be carried out quickly and easily.

With the help of InterRed ContentAgents, people, products, companies and other entities are also automatically recognized and linked via a semantic network. Content thus "knows" about each other and provides users with helpful contextual information about content in the system at all times. The ContentAgents offer added value by providing supporting information about the previous use of terms in the course of earlier communication measures. They also help to independently link information for interested parties and customers. The AI component can recognize relevant related content without human input and recommend it depending on the context. This increases the dwell time of interested parties and intensifies interaction with your own content. In addition, an automatic creation of dossiers can be set up, which can bundle content for certain content without human intervention. This can then be made available, for example, in the form of a document download, a landing page or a newsletter.

The InterRed ContentAgents provide valuable insights for all users: As an integrated analysis tool, they recognize correlations and connections between content that belong together and together form a profitable contribution to communication. They also provide information on how and on which channel certain groups of interested parties and customers were addressed. This enables a permanent analysis of your own communication across various touchpoints.

The InterRed ContentHub stores content and answers questions from customers and employees. Content is linked and found - it is available for targeted playout at the right time in the right channel. This makes it visible again in the "depths of the database". Thanks to artificial intelligence, the InterRed ContentAgents thus offer a live analysis of currently processed assets that runs "always on" in the background. Content is checked in real time for extractable keywords, people, products, locations and topics. This results in continuous optimization of content in relation to the expected result through automated tagging.

All these functions also support InterRed users in the area of search engine optimization (SEO).