The InterRed Print editorial system

The requirements for the production of print publications have changed significantly in recent years. Whether newspapers or magazines, annual reports or catalogs, publishers or industrial companies, articles, product data, business figures or other content: the print sector requires expertise, resources and, in some cases, specialized workflows. One of the most important topics at the moment is print automation with AI-based technologies. InterRed SmartPaperoffers a comprehensive end-to-end solution.

The InterRed Print editorial system supports users in both editorial and layout processes. InterRed Print provides the technological basis as a central editorial and production system, starting with topic research, planning, editorial recording and design work through to the final publication. This allows know-how and resources to be pooled and work processes to be greatly optimized. The resulting time and cost savings can flow directly into the quality of the print products.

The InterRed editorial system is suitable for publishers and media companies (newspapers, magazines, journals, etc.) as well as for corporate publishing (in-house newspapers, customer magazines, brochures, annual reports, catalogs, etc.). At the same time, InterRed is a multichannel publishing solution with integrated modules for various output channels. This means that InterRed customers are not tied to a specific "first" strategy, but can decide for each individual piece of content whether it should be used "digital first", "print first", "mobile first", etc.

Whether newspaper or magazine, supplement or regional edition, (glossy) magazine or specialist information: InterRed Print supports publishers in the production of their print products. It makes no difference whether it is a monthly trade journal, a magazine, a regional local newspaper or a national daily or weekly newspaper with the highest print runs and the most diverse variants: With the InterRed Print editorial system, hundreds of employees or even just a few specialists can work simultaneously on the creation of print publications. And thanks to print automation with AI through InterRed SmartPaper, newspapers, journals, magazines and other print media can be created in an AI-based and automated way.

InterRed Print is the central editorial tool. It maps the editorial processes of magazine and newspaper production within the system. From integrated issue and topic planning to the creation of editorial content in the form of articles and interactive page planning, InterRed Print supports the editorial team in all stages of creating a magazine or newspaper. The page preview gives everyone involved an overview of the current production status at all times. An innovative search function finds images and other assets via the context of the surrounding articles. Multiple use for text and images as well as use for online or other channels can be controlled centrally. Workflow stages and automated task distribution support the teamwork of editorial, layout, production and other groups involved.

InterRed Print can also automatically generate the planned editions based on your own or an external planning system. With the help of freely definable templates and patterns, the basic structures of a new edition can be created very quickly. Subsequent adaptation of the issue structure is supported throughout - right up to automatic adaptation of the table of contents. The creation of variants (e.g. for regional editions or for personalization for target groups) and the creation of multilingual publications are also child's play. All these operations are purely browser-based and therefore location-independent.

InterRed takes ad data (bookings and motifs) from ad systems and enables both convenient manual and automated placement. A key feature here is the bidirectional interface to ad management systems. With its help, the advertising editors are firmly integrated into the production of the newspaper or magazine. Duplicate placements by editorial and advertising editors are thus a thing of the past, as are blank spaces due to omitted advertisements. The standing record functionality of InterRed enables rapid reaction.

The InterRed Print editorial system not only provides the technical basis for conveniently capturing and centrally managing a company's journalistic or editorially created content, but also the possibility of making it available to the respective reader or customer in the desired format in order to strengthen corporate identity and standardize brand management. It makes no difference whether customers are reached through a newspaper, magazine or brochures, or whether shareholders are to be informed about the company's key figures with the help of an annual report. Regardless of whether editorial or sales processes are to be optimized or integrated to strengthen the corporate identity. With InterRed Print, you can be sure that you have found an editorial system that is the ideal product for converging your corporate publishing channels thanks to its many years of experience in use in both industry and the publishing world.
The operation of InterRed Print and thus the content editing and structuring of the print products takes place via a purely browser-based interface. This ensures platform and location independence. Content can be created and edited either in the browser, the DTP program or via Office products. The data is exchanged bidirectionally between the respective application and the InterRed system. This means that all changes are automatically incorporated into the central data storage system. The restriction of user rights enables the assignment of areas (e.g. employee newspaper, customer magazine, brochures, annual reports, catalogs) and the control of activities.

An (analog) book has long been the product of a series of digital processes. More recently, digital and mobile formats such as e-books, iPad and EPUB have been increasingly appearing alongside pure print products (books, catalogs, newspapers/journals, magazines, etc.). This requires a rethink in terms of production, output channels and distribution channels. This digital entry requires publishing software that supports and optimizes the workflow of the process chain. The overall solution here is the InterRed content management and editing system.
The optimization and "automation" of previously separate areas in (book) publishing houses such as editing, production, sales, design and marketing is increasingly becoming the focus of interest. In concrete terms, this means that the entire internal publishing value chain begins at the latest with the conception or acquisition of a (book) right. Triggered by the entry in the master data system or in the InterRed content management and editing system, the core data is passed on to the relevant departments. The main productive use and processing now runs from a single source in the InterRed editorial and publishing information system. It enables all publishing departments to access the same data master. This means that publishing and book projects can be managed and optimized from a single source, from the registration of authors and their manuscripts, through circulation and issue control, to the advertising and publication of "publishing information" in print and online. The basis for this is the unique, media-neutral recording of data in the InterRed content management and editorial system.

One of the main tasks of a media-neutral publishing information system, or book management system, is cross-media book marketing. A wide variety of publishing content, such as master data, book covers, marketing materials, publishing directories and previews, is created and processed by department on a rights- and workflow-controlled basis. After finalization, they are not only available to the creators but, thanks to the efficient content management of InterRed Print, centrally to everyone involved in a publishing house. This optimizes processes and increases quality.
When creating book print materials, it is no longer just the workflows of the actual book production that are affected. A wide variety of print formats are involved, both within and outside the publishing house: The spectrum here ranges from the internal "washing slips" for a book, to the cover creation of books and audios, to the creation of publishing directories (catalogs). In all these cases, the reuse of the collected data is virtually a "must", for which InterRed provides invaluable services. As the InterRed editorial system can also be used as a Web Content Management System (WCMS) to output data on the Internet, the step from a complete directory to an up-to-date website with its own online store is not far away.

A central aspect of a media-neutral publishing information and book management system is the recording, administration and support of manuscripts and print-ready editions. Even before the actual decision for a book project is made, the manuscripts must be evaluated and edited using a special workflow. Once the book project has been completed, the production data must be archived and quick and easy access provided for future publications.
This is precisely where the InterRed content management and editing system provides valuable services. Thanks to its media-neutral data management, it ensures fast and flexible output in a wide variety of media. The creation of classic print publications with Adobe InDesign, or editions for tablets, eBooks, EPUB, MobiBook and eReader can be realized at low cost thanks to the InterRed content management system. The usual transfer costs when creating an "E-BOOK", e.g. from the DTP format, are eliminated with the media-neutral management of data with the InterRed editorial system. While the backlist normally forms the backbone of a publishing house, the InterRed publishing information and management system provides the necessary tools to be prepared for both current and future formats.

Traditionally, catalogs are one of the main tools for sales and product presentation. At the same time, they shape the company's public image. High quality is therefore of particular importance. However, the demand for up-to-dateness, short product cycles and target group orientation increase the time and cost pressure.

A further challenge, due to the now high customer acceptance of the Internet, is to realize a significant increase in the use of catalog content in web portals without additional effort. The InterRed content management and editing system is the integrative solution here.

The InterRed multi-channel publishing system manages content centrally and in a media-neutral way. It enables efficient teamwork thanks to versioning, business process, comprehensive workflow and rights management. This shortens production times and reduces complexity. InterRed Print also has interfaces to common DTP products so that layout designers can continue to work with their familiar tools. As a lot of catalog data is usually already available in various backend systems such as CRM, ERP or merchandise management systems, these can be connected to InterRed. Data and content are therefore only entered once and used multiple times.

Content can be created quickly, efficiently and with the help of familiar or self-explanatory tools. Changes are automatically applied to all connected media. This means you remain flexible right up to the last minute and can update content at any time at the touch of a button.

Your advantages.

• Simple browser-based operation
  

• Use of the familiar Office environment
  

• Table wizard
  

• Integration of existing backend systems
  

• Integration of CRM, ERP, merchandise management
  

Centralized content management simplifies all processes from input to output. Finding information quickly via full-text and structured search, comparing different versions, rights management for in-house employees and external agencies shortens production processes and facilitates coordination between those involved. Extensive multilingualism (all languages are supported) and data exchange formats enable the target group-oriented, cross-location production of catalogs.

Your advantages.

• Central media-neutral management of content
  

• Synergy and savings potential through multiple use
  

• LDAP connection and user administration
  
  

• Versioning and business process management for simple controlling

• Automated data imports
  

• Support for XML, Java, JDF
  

• Multilingualism
  

InterRed gives free rein to creativity in design. Content and layout can be imported and edited either directly in InterRed or via the bidirectional interface in the respective DTP application in Adobe InDesign. Previews and proofs ensure that catalogs always look exactly as planned during production. Thanks to the integrated control station, you always have an overview.

Your benefits.

• Maintain an overview thanks to the integrated control station
  

• Use of common DTP applications such as Adobe InDesign
  

• Preview and proof support controlling
  

Target group-oriented, personalized catalogs are just as easy to create as different price lists. The data - e.g. prices - can be updated at the touch of a button right up to the printing stage.

Your advantages.

• Publication at the touch of a button
  

• Multiple use of data once entered
  

• Target group-oriented catalogs
  

• Integrated online store