Mobile Publishing with InterRed

Digital publishing for smartphones and tablets

The use of smartphones and tablets has increased rapidly in recent years. The above-average frequency and intensity of use compared to other output media is an important aspect for publishers. Users appreciate the possibility of having the desired information and content available at any time and in any place, access to the latest content usually before the print editions and the ability to use search and archive options.

Mobile devices are also changing the reading habits of publications even faster and more strongly than the stationary Internet. Whereas websites were mainly used for quick research and brief news overviews, where the time spent and the depth of clicks were rather low, a smartphone and even more so a tablet invite users to enjoy leisurely consumption. In the retail and industry sector, multimedia presentations offer considerable added value compared to print catalogs and printed customer magazines.

Publishers, media companies, corporate publishers, but also retailers and industry are forced to deal with this topic if they do not want to be considered outdated or left behind by the competition. Depending on the requirements and revenue model, different technology approaches are used to create tablet and smartphone publications. From the individually designed publication for each issue, to the template-based, semi-automatically generated publication, to the e-paper adopted 1:1 from print, all variations can be observed.

We look forward to receiving your inquiry for a needs-based recommendation.

InterRed AppPublishing

As a production tool for digital publications, InterRed AppPublishing is the central solution for apps and is also part of our multi-channel publishing solution.

Using conventional means, the production of an appealing app is often time-consuming, requires special know-how and therefore often high financial resources.

The InterRed AppPublishing solution therefore takes a completely different, lean approach. It is aimed at anyone who wants to create attractively designed, media-compatible tablet and smartphone publications of magazines, newspapers, catalogs, brochures and other print or online objects with minimal effort. The target group for apps created with InterRed AppPublishing is broad and includes almost all media and brand-interested tablet and smartphone users who want to take advantage of the benefits of apps in addition to print and web publications.

Depending on customer requirements,InterRed AppPublishing can make e-paper, news and magazine content available to readers in an appealing way.