Mobile Publishing
InterRed AppPublishing enables the efficient creation of high-quality tablet and smartphone publications. Print products such as catalogs and brochures can be seamlessly converted into digital formats and appeal to a broad target group with appealing e-paper, news and magazine content.
Mobile Publishing with InterRed
Digital publishing for smartphones and tablets
The use of smartphones and tablets has increased rapidly in recent years. The above-average frequency and intensity of use compared to other output media is an important aspect for publishers. Users appreciate the possibility of having the desired information and content available at any time and in any place, access to the latest content usually before the print editions and the ability to use search and archive options.
Mobile devices are also changing the reading habits of publications even faster and more strongly than the stationary Internet. Whereas websites were mainly used for quick research and brief news overviews, where the time spent and the depth of clicks were rather low, a smartphone and even more so a tablet invite users to enjoy leisurely consumption. In the retail and industry sector, multimedia presentations offer considerable added value compared to print catalogs and printed customer magazines.
Publishers, media companies, corporate publishers, but also retailers and industry are forced to deal with this topic if they do not want to be considered outdated or left behind by the competition. Depending on the requirements and revenue model, different technology approaches are used to create tablet and smartphone publications. From the individually designed publication for each issue, to the template-based, semi-automatically generated publication, to the e-paper adopted 1:1 from print, all variations can be observed.
We look forward to receiving your inquiry for a needs-based recommendation.
InterRed AppPublishing
As a production tool for digital publications, InterRed AppPublishing is the central solution for apps and is also part of our multi-channel publishing solution.
Using conventional means, the production of an appealing app is often time-consuming, requires special know-how and therefore often high financial resources.
The InterRed AppPublishing solution therefore takes a completely different, lean approach. It is aimed at anyone who wants to create attractively designed, media-compatible tablet and smartphone publications of magazines, newspapers, catalogs, brochures and other print or online objects with minimal effort. The target group for apps created with InterRed AppPublishing is broad and includes almost all media and brand-interested tablet and smartphone users who want to take advantage of the benefits of apps in addition to print and web publications.
Depending on customer requirements,InterRed AppPublishing can make e-paper, news and magazine content available to readers in an appealing way.
InterRed AppPublishing: Future-proof apps and e-papers for smartphones and tablets
In contrast to conventional app publishing solutions, the InterRed approach offers a varied mix of magazine/newspaper and news content and thus a complete, digital brand experience for recipients.
These native apps for iOS and Android can integrate e-papers, image galleries, videos, audio/podcasts and interactive areas such as your own or external websites via webview. A wide variety of monetization models are supported at the same time.
The app as a "brand experience"
This brand experience replaces the otherwise familiar one-to-one reproduction of a print newspaper or magazine in the digital realm. As a digital magazine or digital newspaper, the apps created with InterRed AppPublishing offer users clear added value.
The published issues can be purchased in a dedicated kiosk or read free of charge as part of a subscription. A mix of free and paid articles within an issue based on the paywall concept is also easy to implement. Issues are offline-capable, enabling consumers to use them even if they no longer have online access after loading.
The option of offering e-papers is also integrated. All relevant e-paper functions are available, from an integrated kiosk, the integration of different regional editions / variants, brochures and supplements, an individually selectable touch-optimized PDF view (print layout) or reading mode view, the option of automatically downloading new editions, through to the integrated e-paper archive. The app also supports correct counting by the IVW, both for e-paper circulation and for online counting in the news section. Functions such as the automatic generation of issues from the print product, the publication of an early evening e-paper and the high added value in the enrichment of multimedia content such as videos, audio and image galleries also support content strategies such as "Digital First".
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InterRed AppPublishing am Beispiel des Magazins Spotlight
The news-oriented live section offers an attractive, configurable grid display that presents the content in a high-quality media format - intuitively and with a preview of the respective article or video. All these functionalities go far beyond the usual purchase of a pure e-paper edition. In contrast to print media, additional content such as news, audio and video elements, location-based services or functional gadgets expand the smartphone and tablet editions published with InterRed into real live experiences and thus create access to the daily, mobile brand experience. InterRed also offers pure web e-papers that do not require the installation of a separate app.
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InterRed Web E-Paper am Beispiel von DBZ – Deutsche Bauzeitschrift
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InterRed: Request a demo
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