Product Information Management with InterRed

With InterRed, you can manage your product data in a media-neutral way in a central solution. This enables the fast and efficient creation of sales and marketing materials for all media channels, whether for print, online, social media, apps, CaaS or, e.g. via interfaces, for other publications. This allows you to create targeted media for a successful product experience.

With the help of powerful and highly integrative functions such as comprehensive workflow management, intelligent synchronization of content and the combination of CMS (content management system), DAM (digital asset management), editorial system and planning tool, all marketing materials can be created across all media and sales channels can be served, e.g. websites, stores, e-commerce, marketplaces, catalogs, PDFs and e-papers, social media platforms, blogs, intranets, employee magazines or apps for smartphones and tablets.

Simple operation and effective integration

Working with InterRed's product information management is completely browser-based, platform-independent and therefore location-independent. Functions such as the automated translation of content provide valuable support for multilingual workflows. Content versioning means that the life cycle of content is always traceable. At the same time, thanks to standard interfaces, the necessary integration of third-party systems (e.g. merchandise management systems, CRM, etc.) is simple and effective. InterRed PIM (Product Information Management) is fully integrated into the existing IT and system landscape.

Thanks to the diverse and expandable options that the future-proof InterRed solution already offers, an interface-free application is often possible. Thanks to InterRed's great scalability, even large volumes of data and high user numbers pose no challenge for agile use in global environments. Thanks to the AI component, the InterRed ContentAgents, large amounts of data and a lot of content (keyword big data) can be optimally used for product information management.

Product information management also plays an important role in catalog management.

Catalog management

Traditionally, and in many industries still today, catalogs are important tools for sales and product presentation. At the same time, they shape the public image of the company. High quality is therefore of particular importance. However, the demand for up-to-dateness, short product cycles and target group orientation increase the time and cost pressure.

A further challenge, due to the now high customer acceptance of the Internet, is to realize a significant increase in the use of catalog content in web portals without additional effort. The InterRed content management and editing system is the integrative solution here.

The InterRed multi-channel publishing system manages content centrally and in a media-neutral way. It enables efficient teamwork thanks to versioning, business process, comprehensive workflow and rights management. This shortens production times and reduces complexity. InterRed Print also has interfaces to common DTP products so that layout designers can continue to work with their familiar tools. As a lot of catalog data is usually already available in various backend systems such as CRM, ERP or merchandise management systems, these can be connected to InterRed. Data and content are therefore only entered once and used multiple times.

Entering products

Content can be created quickly, efficiently and with the help of familiar or self-explanatory tools. Changes are automatically applied to all connected media. This means you remain flexible right up to the last minute and can update content at any time at the touch of a button.

Your advantages.

• Simple browser-based operation
  

• Use of the familiar Office environment
  

• Table wizard
  

• Integration of existing backend systems
  

• Integration of CRM, ERP, merchandise management
  

Manage products

Centralized content management simplifies all processes from input to output. Finding information quickly via full-text and structured search, comparing different versions, rights management for in-house employees and external agencies shortens production processes and facilitates coordination between those involved. Extensive multilingualism (all languages are supported) and data exchange formats enable the target group-oriented, cross-location production of catalogs.

Your advantages.

• Central media-neutral management of content
  

• Synergy and savings potential through multiple use
  

• LDAP connection and user administration
  

• Versioning and business process management for simple controlling
  

• Automated data imports
  

• Support for XML, Java, JDF
  

• Multilingualism
  

Design catalogs

InterRed gives free rein to creativity in design. Content and layout can be imported and edited either directly in InterRed or via the bidirectional interface in the respective DTP application in Adobe InDesign. Previews and proofs ensure that catalogs always look exactly as planned during production. Thanks to the integrated control station, you always have an overview.

Your benefits.

• Maintain an overview thanks to the integrated control station
  

• Use of common DTP applications such as Adobe InDesign
  

• Preview and proof support controlling
  

Create catalogs

Target group-oriented, personalized catalogs are just as easy to create as different price lists. The data - e.g. prices - can be updated at the touch of a button right up to the printing stage.

Your advantages.

• Publication at the touch of a button
  

• Multiple use of data once entered
  

• Target group-oriented catalogs
  

• Integrated online store