Content-Syndication

Studies confirm that up-to-date content is one of the most important factors of success for a website. The internet is still mainly used for the search of information. Here applies even more than for print media: „Nothing is older than the daily newspaper of yesterday”. But where to take the up-to-date content from? Content-buying and-selling, as well as the multiple usage of own content and information (Content-Syndication) is of growing importance.

InterRed supports all forms of Content-Syndication:

1. Link-Syndication

Here only the link to the own article is given out. Selecting the link-text on the other website leads the surfer to the own website.

2. Code-Syndication

For the Code-Syndication content and structure information are given out in an agreed format (e.g. XML).

3. Content-Syndication

In this case complete HTML-pages, content incl. design, are given out.

The format of the syndication is defined via templates. Therefore the described variants are not only combinable, but also – if required – adjustable to other formats

Further Recommendations

Content strategy: Digital First, Print First, Mobile First,...

InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".

AI-based translation with InterRed: multilingualism for greater reach at heise online

heise online, one of the leading IT news platforms in Germany, is taking a further step towards internationalisation. The integration of a new AI-based feature in the InterRed content management system (CMS), which heise online has been using for years, now enables automated translations. This allows content to be efficiently made accessible to an international audience.

Media database / media asset management (MAM)

CHIP Online: InterRed content management system for working from home

For almost 20 years, Germany's largest technology and consumer portal CHIP Online has been using the InterRed content management system. Thanks to the decentralised and browser-based solution, the majority of employees are now producing content outside of the office due to the current situation – quickly, reliably and with the same performance as before.

Apotheken Umschau: Print and digital with the InterRed editorial system

Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the approximately 80 health editors and the successful relaunch of the website, InterRed is also used for the print production of Apotheken Umschau.

DIE ZEIT: multi-channel publishing and central DAM with the InterRed editing system

The successful weekly newspaper DIE ZEIT is produced using the InterRed editing system. With over 300 editing system users, more than 25 local variants and magazines, high-quality content, increasing circulation figures and intelligent workflows, the introduction of the new publishing solution enables modern production workflows and decentralised working.

Search