Content strategy: Digital First, Print First, Mobile First,...

InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".

Content_Strategie.jpg-491ec21c3a69b5d9.jpeg

InterRed is a multi channel publishing solution with integrated modules for different output channels. Therefore InterRed customers are not bound to a certain "first" strategy, but can decide for each single content whether it should be used "digital first", "print first", "mobile first" etc. This high degree of flexibility makes it possible to pursue any desired content strategy, publishing strategy and communication strategy.

Various functions of the individual InterRed editions support users in successfully implementing the respective strategy.

In the case of a "print first" strategy, for example, this includes the print layout in the browser or the creation of media-neutral content without leaving the DTP tool. With SmartPaper technology, AI support from online or agency content enables automated print production and automated layout.

For customers who follow the "digital first" strategy, this includes the possibilities of storytelling and search engine optimization.

If the "mobile first" strategy is preferred, automatic e-paper generation or various paid content models are particularly relevant.

No matter which strategy is pursued, functions such as the digital asset management integrated in InterRed, the integrated topic planning or also the intelligent synchronisation of content support customers in every type of publishing.

Further Recommendations

Apotheken Umschau: Print and digital with the InterRed editorial system

Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the approximately 80 health editors and the successful relaunch of the website, InterRed is also used for the print production of Apotheken Umschau.

DIE WELT and WELT am SONNTAG opt for the InterRed editorial system

Axel Springer SE has once again opted for the InterRed editorial system. Both the daily newspaper DIE WELT and the weekly newspaper WELT am SONNTAG are to be produced with the InterRed editorial system in the future. Automation of production processes with the InterRed SmartPaper solution is planned for the daily newspaper.

Firefly_Erstelle_eine_informative_und_ansprechende_Grafik__die_das_Konzept_der_Anbindung_bestehender__1_-ae8e7d384c9baaa9.jpg

Databases: Linking to existing databases

InterRed is based on an encapsulated database. All required operations are administrated via the InterRed user interface.

AI-based translation with InterRed: multilingualism for greater reach at heise online

heise online, one of the leading IT news platforms in Germany, is taking a further step towards internationalisation. The integration of a new AI-based feature in the InterRed content management system (CMS), which heise online has been using for years, now enables automated translations. This allows content to be efficiently made accessible to an international audience.

taz.die tageszeitung completes conversion to the central editorial system InterRed

With the introduction of the InterRed multi-channel publishing system, the national tageszeitung newspaper is supporting the merger of classic newspaper production with the demands of digital content production and distribution. The transition to a unified content management system was successfully completed in late summer 2015.

Adobe InDesign Plugins

The InterRed plugins developed specifically for Adobe InDesign and Adobe InCopy enable users to work with the familiar DTP tools. The bidirectional connection to the InterRed Print editorial system means that content can be created or modified in both the editorial system and the DTP programme, and is immediately available on both sides.

Search