Crossmedia Publishing

In many companies, the developments in the media sector have lead to divergent work processes for the creation and output of content for print, online and mobile. Texts are repeatedly recorded, images are scanned multiple times for various purposes, layouts are designed several times, etc. This costs time and money and is unnecessary, especially when the same information should be used in several different media, for example brochures, internet or App.

The content management system InterRed provides, with its media-neutral storage of images, texts and multi-media files, as well as with the definable output via standard interfaces and the connection to databases and XML-import/export, the basis to establish reusable stocks of information and to reduce the time-consuming work processes of the production of publications. As InterRed does not convert the content between the different media (cross-media), but does generate it from a central content-pool, real Multi Channel Publishing is made possible.

InterRed Online offers the publishing for the online section, InterRed Print for the print section, InterRed AppPublishing for the app section and InterRed Enterprise for the intra-/extranet. The combination of these editions results in a comprehensive multi-channel publishing solution.

Further Recommendations

DIE ZEIT: multi-channel publishing and central DAM with the InterRed editing system

The successful weekly newspaper DIE ZEIT is produced using the InterRed editing system. With over 300 editing system users, more than 25 local variants and magazines, high-quality content, increasing circulation figures and intelligent workflows, the introduction of the new publishing solution enables modern production workflows and decentralised working.

Bauverlag relies on automated e-paper solution from InterRed

Bauverlag is perfecting its media production with the multi-channel publishing solution from InterRed. Already in use for the creation of numerous print editions, websites and a native app, InterRed is now creating web e-papers for 17 magazines – fully automated and without additional effort.

taz.die tageszeitung completes conversion to the central editorial system InterRed

With the introduction of the InterRed multi-channel publishing system, the national tageszeitung newspaper is supporting the merger of classic newspaper production with the demands of digital content production and distribution. The transition to a unified content management system was successfully completed in late summer 2015.

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Databases: Linking to existing databases

InterRed is based on an encapsulated database. All required operations are administrated via the InterRed user interface.

Adobe InDesign Plugins

The InterRed plugins developed specifically for Adobe InDesign and Adobe InCopy enable users to work with the familiar DTP tools. The bidirectional connection to the InterRed Print editorial system means that content can be created or modified in both the editorial system and the DTP programme, and is immediately available on both sides.

DIE WELT and WELT am SONNTAG opt for the InterRed editorial system

Axel Springer SE has once again opted for the InterRed editorial system. Both the daily newspaper DIE WELT and the weekly newspaper WELT am SONNTAG are to be produced with the InterRed editorial system in the future. Automation of production processes with the InterRed SmartPaper solution is planned for the daily newspaper.

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