Link-assistant

References to further content on the own website, so-called „cross-linking”, provide the surfer with an additional information potential and bring along additional page requests and a strengthened connection to the customers for the website-operator.

For large web appearances with a lot of content it is often difficult to find appropriate content. Therefore InterRed offers with the link-assistant an innovative tool for the editor to automatically find appropriate content and to use this in the right formatting.

Further Recommendations

Apotheken Umschau: Print and digital with the InterRed editorial system

Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the approximately 80 health editors and the successful relaunch of the website, InterRed is also used for the print production of Apotheken Umschau.

Motor Presse Stuttgart relies on InterRed CMS across the company

Motor Presse Stuttgart has decided to use the InterRed web content management system company-wide. In the future, the media company will rely on the future-proof, browser-based CMS for all of its online presences. The CMS already forms the basis for websites such as auto-motor-und-sport.de or womenshealth.de (Motor Presse Hearst). As a result, InterRed will supply content to over 11 million unique users of digital offerings in the future. The websites flugrevue.de and aerokurier.de have now been

Media database / media asset management (MAM)

DIE ZEIT: multi-channel publishing and central DAM with the InterRed editing system

The successful weekly newspaper DIE ZEIT is produced using the InterRed editing system. With over 300 editing system users, more than 25 local variants and magazines, high-quality content, increasing circulation figures and intelligent workflows, the introduction of the new publishing solution enables modern production workflows and decentralised working.

AI-based translation with InterRed: multilingualism for greater reach at heise online

heise online, one of the leading IT news platforms in Germany, is taking a further step towards internationalisation. The integration of a new AI-based feature in the InterRed content management system (CMS), which heise online has been using for years, now enables automated translations. This allows content to be efficiently made accessible to an international audience.

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