Online CRM

The online CRM that is integrated in InterRed provides a comprehensive tool for managing the users of a website and their actions. It enables the targeted placing of ads, based on the user profiles that are created in communities.

On the basis of the InterRed community functions, users create profiles, thereby publishing, for example, their interests. These data can easily be made available in the InterRed system. With accordance to the respective privacy policy, users can then be directly addressed by the use of personalized forms of advertisement. This makes online advertisement more target-oriented, as well as considerably more efficient.

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Databases: Linking to existing databases

InterRed is based on an encapsulated database. All required operations are administrated via the InterRed user interface.

CHIP Online: InterRed content management system for working from home

For almost 20 years, Germany's largest technology and consumer portal CHIP Online has been using the InterRed content management system. Thanks to the decentralised and browser-based solution, the majority of employees are now producing content outside of the office due to the current situation – quickly, reliably and with the same performance as before.

Apotheken Umschau: Print and digital with the InterRed editorial system

Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the approximately 80 health editors and the successful relaunch of the website, InterRed is also used for the print production of Apotheken Umschau.

AI-based translation with InterRed: multilingualism for greater reach at heise online

heise online, one of the leading IT news platforms in Germany, is taking a further step towards internationalisation. The integration of a new AI-based feature in the InterRed content management system (CMS), which heise online has been using for years, now enables automated translations. This allows content to be efficiently made accessible to an international audience.

Content strategy: Digital First, Print First, Mobile First,...

InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".

Motor Presse Stuttgart relies on InterRed CMS across the company

Motor Presse Stuttgart has decided to use the InterRed web content management system company-wide. In the future, the media company will rely on the future-proof, browser-based CMS for all of its online presences. The CMS already forms the basis for websites such as auto-motor-und-sport.de or womenshealth.de (Motor Presse Hearst). As a result, InterRed will supply content to over 11 million unique users of digital offerings in the future. The websites flugrevue.de and aerokurier.de have now been

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