Central data administration for central publication

The core principle of the multi channel publishing and content management system InterRed is the central keeping of data.

By the central storage of the content it is possible to deliver the content to all available media, without the effort for conversion. When the contents are publicized the media-specific characteristics are added. The central database stays media-neutral.

Editors have one uniform tool (resulting in high acceptance and only few time and effort needed for training) and the content usage can be managed centrally.

Further Recommendations

Motor Presse Stuttgart relies on InterRed CMS across the company

Motor Presse Stuttgart has decided to use the InterRed web content management system company-wide. In the future, the media company will rely on the future-proof, browser-based CMS for all of its online presences. The CMS already forms the basis for websites such as auto-motor-und-sport.de or womenshealth.de (Motor Presse Hearst). As a result, InterRed will supply content to over 11 million unique users of digital offerings in the future. The websites flugrevue.de and aerokurier.de have now been

Content strategy: Digital First, Print First, Mobile First,...

InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".

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Databases: Linking to existing databases

InterRed is based on an encapsulated database. All required operations are administrated via the InterRed user interface.

AI-based translation with InterRed: multilingualism for greater reach at heise online

heise online, one of the leading IT news platforms in Germany, is taking a further step towards internationalisation. The integration of a new AI-based feature in the InterRed content management system (CMS), which heise online has been using for years, now enables automated translations. This allows content to be efficiently made accessible to an international audience.

Adobe InDesign Plugins

The InterRed plugins developed specifically for Adobe InDesign and Adobe InCopy enable users to work with the familiar DTP tools. The bidirectional connection to the InterRed Print editorial system means that content can be created or modified in both the editorial system and the DTP programme, and is immediately available on both sides.

Apotheken Umschau: Print and digital with the InterRed editorial system

Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the approximately 80 health editors and the successful relaunch of the website, InterRed is also used for the print production of Apotheken Umschau.

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