Media-independent data storage

InterRed TXML is a typographic output format and innovative extension of XML developed by InterRed and used on a day-to-day basis by our clients. This allows all content to be stored in a truly media-neutral form so that it can be made available for publication on other output channels (websites, apps or the next generation of media).

Further Recommendations

Motor Presse Stuttgart relies on InterRed CMS across the company

Motor Presse Stuttgart has decided to use the InterRed web content management system company-wide. In the future, the media company will rely on the future-proof, browser-based CMS for all of its online presences. The CMS already forms the basis for websites such as auto-motor-und-sport.de or womenshealth.de (Motor Presse Hearst). As a result, InterRed will supply content to over 11 million unique users of digital offerings in the future. The websites flugrevue.de and aerokurier.de have now been

Automated translations

DIE ZEIT: multi-channel publishing and central DAM with the InterRed editing system

The successful weekly newspaper DIE ZEIT is produced using the InterRed editing system. With over 300 editing system users, more than 25 local variants and magazines, high-quality content, increasing circulation figures and intelligent workflows, the introduction of the new publishing solution enables modern production workflows and decentralised working.

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Databases: Linking to existing databases

InterRed is based on an encapsulated database. All required operations are administrated via the InterRed user interface.

Content strategy: Digital First, Print First, Mobile First,...

InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".

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