Media-independent data storage

InterRed TXML is a typographic output format and innovative extension of XML developed by InterRed and used on a day-to-day basis by our clients. This allows all content to be stored in a truly media-neutral form so that it can be made available for publication on other output channels (websites, apps or the next generation of media).

Further Recommendations

DIE WELT and WELT am SONNTAG opt for the InterRed editorial system

Axel Springer SE has once again opted for the InterRed editorial system. Both the daily newspaper DIE WELT and the weekly newspaper WELT am SONNTAG are to be produced with the InterRed editorial system in the future. Automation of production processes with the InterRed SmartPaper solution is planned for the daily newspaper.

Content strategy: Digital First, Print First, Mobile First,...

InterRed is designed as a multi channel solution. Therefore the system is suitable for all content strategies, e.g. "Digital First", "Print First" or "Mobile First".

Motor Presse Stuttgart relies on InterRed CMS across the company

Motor Presse Stuttgart has decided to use the InterRed web content management system company-wide. In the future, the media company will rely on the future-proof, browser-based CMS for all of its online presences. The CMS already forms the basis for websites such as auto-motor-und-sport.de or womenshealth.de (Motor Presse Hearst). As a result, InterRed will supply content to over 11 million unique users of digital offerings in the future. The websites flugrevue.de and aerokurier.de have now been

Apotheken Umschau: Print and digital with the InterRed editorial system

Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the approximately 80 health editors and the successful relaunch of the website, InterRed is also used for the print production of Apotheken Umschau.

Adobe InDesign Plugins

The InterRed plugins developed specifically for Adobe InDesign and Adobe InCopy enable users to work with the familiar DTP tools. The bidirectional connection to the InterRed Print editorial system means that content can be created or modified in both the editorial system and the DTP programme, and is immediately available on both sides.

Bauverlag relies on automated e-paper solution from InterRed

Bauverlag is perfecting its media production with the multi-channel publishing solution from InterRed. Already in use for the creation of numerous print editions, websites and a native app, InterRed is now creating web e-papers for 17 magazines – fully automated and without additional effort.

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