InterRed SmartCollections: AI-based content automation

Efficient content collection and updating using AI

With its innovative features and flexible architecture, InterRed enables companies to manage and publish their content efficiently and in a targeted manner across different channels. The newly introduced InterRed SmartCollections eliminate the need for time-consuming, manual content selection and customisation. Instead, the AI solution allows editorial teams to define groups of content that can then be used flexibly for different purposes. Whether for teasers, newsletters or other digital editions, content is automatically updated as soon as new texts are created that match the defined criteria of the respective SmartCollection.InterRed SmartCollections thus offer an intelligent, AI-based solution for collecting and providing content. They enable immediate and dynamic use of suitable content in all digital channels, whether on websites, via the Headless API or in InterRed's integrated TeaserManager. By taking into account important key performance indicators (KPIs) such as click-through rate (CTR), the exchange of teasers can be done not only based on new content but also depending on its performance.

The principle of InterRed SmartCollections: an example

Imagine a news portal website. Traditionally, the editorial team would have to manually select and categorise new articles every day and adapt them to the respective index and overview pages in order to provide readers with up-to-date and relevant content. InterRed SmartCollections eliminate this time-consuming process. The SmartCollections automatically recognise which content is relevant for the target group, based on predefined criteria such as topics, timeliness and paid articles. The SmartCollections can take these different criteria into account simultaneously.For example, if a news portal wants to prominently display daily updated articles on ‘technology’ and ‘business’ on the home page, the AI continuously monitors the existing and newly created content and ensures that the latest and most relevant articles in these categories are always displayed. The intelligent collection of content is fully automated. And the changes are then made directly available on the headless API so that the website can adapt dynamically. In addition, SmartCollections can also be used in other digital channels such as newsletters, social media or teasers on partner sites. As soon as the content changes, the AI-based solution recognises this and automatically adjusts the digital playout.Until now, such requirements often had to be implemented on the output page in a complex and individual technical manner on many websites, regardless of the CMS used. This often led to a high level of effort across the industry. With InterRed SmartCollections, however, this effort is completely eliminated: content can now be created and controlled without programming via a graphical user interface. This solution makes complex technical adjustments redundant and enables fast, flexible content customisation on all platforms.InterRed SmartCollections enable the seamless combination of editorial control and optimal content delivery for the first time – without any programming. This results in a significant increase in efficiency and a high level of precision in content distribution, enabling editorial teams to take their work to a new level.